for local businesses. While local businesses have seen some success using this mobile location based social network, its revenue generating potential is still in its infancy. Crowley acknowledged that while they are still experimenting with making the service more valueable to national brands, they have seen some campaigns in the $10,000 to $50,000 range. Of course, a new set of metrics and a new pricing model need to evolve because it’s not just about impressions. Crowley says “hey we’re 18 months old, give us a year. It’s very experimental and we’re still in the super-early days of this".
Revenue models for YouTube, MySpace, Facebook and Twitter faced similar challenges in their early stages so it will be interesting to see where this goes.
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