Peter Meng's Sunday Classifieds 01/22/12

By Peter Meng on January 22, 2012 0 Comments Ideas

The Sunday Classifieds are a way for me to share with you what I find most interesting in the week in regards to newspapers, advertising, and classifieds. I found these stories interesting this week.

Announcing the ProPublica News Apps Fellowship

The ProPublica News Apps desk is looking for a smart, technically-savvy journalist to join our team for a pilot project we’re calling a News Applications Fellowship.

In this special internship, which is paid and will run until the end of the year, you’ll help us test a hypothesis: Can a smart, technical journalist with excellent and proven skills in other nerdy newsroom disciplines like graphics and CAR become a news app developer? Read more

My thoughts: If you think you could qualify for this come and see me - I'd like to talk to you first ;-)

The Top 1 Percent: What Jobs Do They Have?

Explore the occupations and industries of the nation’s wealthiest households. Read more

A truly useful/amazing interactive infographic. It would be nice to be able to aggregate the data about, and visualize the models and brands of things, you're looking for in the classifieds. Would provide a sense of popularity, quality, or …? Could this be a useful feature?

RFS 9: Kill Hollywood

Hollywood appears to have peaked. If it were an ordinary industry (film cameras, say, or typewriters), it could look forward to a couple decades of peaceful decline. But this is not an ordinary industry. The people who run it are so mean and so politically connected that they could do a lot of damage to civil liberties and the world economy on the way down. It would therefore be a good thing if competitors hastened their demise. Read more

What if the increasingly well funded and well organized startup and innovation community made a concerted effort to take out the print business for good. How long would it take them to do it? While calculating your estimate -include this: It's already happening. (Thanks Mark Jarvis for the link.)

Be the publisher: What three pragmatic actions would you take to save print newspapers?

You'll need a Linked-In account for this one.

Join the group Newspaper Professional Network.

Join the discussion "Be the publisher: What three pragmatic actions would you take to save print newspapers?"

Read and comment on the 571 comments on this post some very interesting points and discussions - but most of them wrong.

If you are already a member, here's the link.

Why I decided not to buy a printing press.

Look at the following chart from 2002 on the forecasts for sale of newsprint through 2020. Each model represents a different scenario based on market factors (defined in the report). Model 9 is the worst case scenario for 2020. Source 2002 - "US Newsprint Demand Forecasts to 2020", pg. 30., Lauri Hetemäki and Michael Obersteiner - University of California, Berkeley - Haas School of Business - Fisher Center for the Strategic Use of Information Technology* (Their analysis is pretty comprehensive. The full report can be found here.

Newsprint demand forecast from 2002 to 2020
Newsprint demand forecast from 2002 to 2020

Then review this (and the included listings of bankrupt newsprint companies!)

"North American newsprint shipments have declined from 10.25 million metric tons in 2008 to an estimated 7.4 million metric tons in 2011. The PPPC says it expects shipments to continue declining in 2012, reaching an estimated level of 7.1 million metric tons." SOURCE LINK

The worst case scenarios of 2002 for 2020 have already been exceeded! Moore's relentless law in action. This is why paper will only be for TINY niches (and the rich) in 8 years.

I'll share more later.

Apple joins the fray...

Apple announced it's new iBooks platform.  I have downloaded it and have tried it and it's surprisingly easy and almost fun. Adobe, Amazon, Google .. and now Apple. All with powerful publishing platforms through which anyone can publish and distribute a book.  Together they have more money and clout then the rest of the publishing industry combined. I know where I'm betting my money.

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