A Newspaper, and a Legacy, Reordered
ON a Sunday in early December, Marcus Brauchli, the executive editor of The Washington Post, summoned some of the newspaper’s most celebrated journalists to a lunch at his home, a red brick arts-and-crafts style in the suburb of Bethesda, Md.
He asked his guests, who included the Pulitzer Prize winners Bob Woodward, Dana Priest, David Maraniss and Rick Atkinson, along with Dan Balz, the paper’s chief correspondent, and Robert G. Kaiser, a senior writer and editor who has been with the paper since 1963, to help him — and The Post. read more
My Thoughts: This is the future and reality. A GREAT READ.
"Mr. Brauchli refuses to be held hostage to the past. “There are a lot of nostalgia-drenched people in the journalism field who look back at what newspapers were and have a fairly static view of what they should be,” he said in an interview. “Just because The Washington Post used to be a certain way doesn’t mean The Washington Post has to be that way in the future.”
P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook
Reality appears to have finally arrived at Procter & Gamble, the world's largest marketer, whose $10 billion annual ad budget has hurt the company's margins.
P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G's ad budget forever, regardless of what happens to its sales. read more
My Thoughts: If it were April 1st I would think this headline is a joke. Not so. But they haven't totally figured it out yet…
Can you compete against free?
"P&G's Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn't doing it. Check out Mr. Clean's Twitter stream, for instance. Oh, right—he doesn't have one."
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