RJI links 1.27.12

By Brian Steffens on January 27, 2012 0 Comments Ideas Experiments

Clark Gilbert, Harvard professor and now CEO of the newspaper operations in Salt Lake City, popularized the concept of disruption in media (and elsewhere). The industry has responded by trying to blow up and reconfigure newsrooms. I think the following item point up that the real, troublesome, harder to solve disruption is occurring in advertising. Journalism is not nearly as broken or disrupted as advertising. Fixing or improving the newsroom is always a good thing, should be ongoing ... but it won't fix what's described below. Agree? Disagree? Have solutions or ideas to suggest? Voice them here.

Opitons explode for the advertising industry
Media platforms have proliferated: Summit speaker notes 44 revenue streams for sub-components of the mobile media industry. 

Democracy is good, right? But what does democracy of distribution do to media?
Another attack on the economics of supply and demand for advertising and content providers. 

Craigslist robberies by appointment on the rise
ABC News reports an increase in crime when online buyers and sellers meet in person. 

Facebook hires a managing editor
Bloomberg journalist hired; speculation that Facebook may model new effort after LinkedIn Today. 

Numbers not to ignore: Sharing isn't going to go away
Internet users spend one in every five minutes on a social network, the fastest growing of which are designed for copying and curating. 

Online ad networks: Salvation for hyperlocal news operations?
StreetFight takes a look at five ad networks serving hperlocals. 

One of every twelve magazine ad pages contain an action code
The top 100 magazines increased the use of mobile action codes from 352 in first quarter to almost 2,000 in fourth quarter. 

Mobile app pricing: How to stand out from the crowd
Report says that sale pricing can be an effective strategy in app stores. 

Six ways to use digital tools to cover the election
During the battle for the White House, news organizations have been designing web apps dedicated to political coverage, while individual journalists have been tweeting nonstop. These digital innovations are giving readers unprecedented access to the election. 

Incentive payments to digital contributors drive growth at Forbes
management expects to add contributors and staff, and extend the model to its print operations. 

Nielsen and McKinsey roll out new social media conversation tracker
BuzzMetrics Exchange expected to enable marketers and agencies to monitor "natural language" conversations and listen to them globally or at hyper-local level. 

Building a case for premium content
The signs of a premium content comeback are appearing with more frequency, across multiple digital channels. 

Pay models vs. free content: What's the right balance?
Since launching its hard paywall in 1998, Consumer Reports Online has grown to more than 3.3 million paid subscribers and $90MM in revenue. That compares to 4.4 million print subscribers who generate nearly $105 million in subscriptions. 

Consider bundling when selling iPad app subscriptions
Research suggests that users to buy multiple apps at one time are less price-sensitive than the one-off casual buyer. 

How to turn anonymous visitors into revenue generators
The financial opportunity for publishers in 2012 is to convert anonymous visitors into a registered, marketable and higher revenue audience. 

Follow the money: Optimizing onine revenue
As more of the publishing business moves to digital platforms, the conversation is slowly changing from page views and visitors to revenue. 

Time Warner's new high-tech lab in Manhattan will offer research opportunities for both their company and other groups interested in how people watch television and use the Internet. With biometric belts and recording devices that transmit detailed data, the lab offers real insight into media consumers.

Media vs. Tech: Has Yahoo ended the debate?
Media users of Yahoo take note: The company's new CEO, Scott Thompson, says Yahoo is equally a media and a tech company. With falling stock prices and co-founder Jerry Yang's departure, it remains to be seen whether changes made to the company will reflect that viewpoint.

Information about how consumers use content in digital platforms is vital to publishers, and Mediaspectrum has added advanced analytics to their new Adrenalin platform to better address the need for data.

While Web analytics can tend to focus on e-commerce or business websites, the new system Parse.ly Dash focuses primarily on the needs of content publishers. With the ability to monitor pageviews by author or topic, rather than just individual pages, it can have benefits for newsrooms. 

For 2012, MRI's are the new focus groups
Looking to really get inside your target audience's head? The top tech trendspotter for Deloitte Canada says neuro-marketing studies testing the brain's reactions to advertisements will increase in the coming year.

Newspaper marketers hold a certain amount of power in their communities. One South China newspaper has found a way to use that power to help the people whose stories they tell.

After claiming that Google is unfairly featuring Google+ pages in their search results, social networks Facebook, Twitter, and Myspace have joined forces to create "Don't Be Evil," a bookmarklet that adds their own pages to Google's results.

Millennials are very different from their elders -- but have a few things in common, too. Ad Age discusses the key findings of a ComScore survey examining just how Millennials respond to advertisements.

Online retailers need to take advantage of new mobile customers, according to a recent Adobe Digital Marketing Insights survey. The study examines sales figures of both tablet and smartphone users, finding that tablet users spend over 50% more per purchase.

A new case study from Nielsen shows that use of both local TV ads and station websites contributes added reach for advertisers. Findings can impact both the way advertisers use TV broadcasts and the way stations package ad inventory.

The Digital Advertising Alliance (DAA) is in the process of creating an enforceable code of conduct for mobile behavioral marketing, while the Federal Trade Commission is looking into mechanisms of their own. These would change the way advertisers are allowed to collect data from mobile devices.

With only a three-person social media team, ABC News has built a prominent presence on social media through experimentation, engagement and educating employees.
Who will pay for the news?
Former Microsoft strategist suggests adopting the cable tv model of quality content.
Number of tablet and e-Reader owners nearly double during holidays
Pew Research reports sales spurt following little change in pre-holiday sales reports
Charge smaller amounts more frequently, use auto renewal technology
Delivers more readers to Examiner contributors; more revenue to Examiner.com
Five tips for an effective hyperlocal ad campaign
OK, so you guessed mobile. How about "less is more"?
Only in LA
Hyperlocal news gets the TMZ treatment. 
New York Times project seeks to add context to the 24/7 news report
Every news story is part of a larger universe. NYT's Deep Dive experiment lets readers use an article as a jumping-off point to explore broader issues and stories.
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