RJI links 2.10.12

By Brian Steffens on February 10, 2012 0 Comments Ideas
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Seattle blog maintains hyperlocal site without sales team
Capitol Hill Seattle Blog founder Justin Carder hates salespeople – and still manages to turn a profit with 98% from display ads on his hyperlocal site. He discusses why he believes the way companies sell ads should change.

This paywall-hater is now a believer… and here’s why
Putting aside fears of sabotaging page views, Concord Monitor publisher John Winn Miller chose to implement a paywall. Since then, his print and online profits have both increased. He explains how in this article.

Chicago Tribune makes a creative move to charge readers online
In order to boost income since advertising revenue has declined, Chicago Tribune is considering charging for online access in the future. Using many other newspapers as examples, this switch may ensure them to deliver a high-quality product in a unique way.

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CNBC using social media analysis to decide editorial content
CNBC will collaborate with Collective Intellect to analyze viewer reactions to Super Bowl campaigns, using those reactions to create original content. The news station believes this will also add to their information base on the social sphere.

Fashion Week lends an opportunity to experiment with popular apps
The Wall Street Journal is taking advantage of the hype Pinterest and Instagram are bringing to consumers. By reporting images and tweets in real-time from Fashion Week reporters, they plan to bring content to these buzzing social networks and build their audiences further.

The state of distrust pushes readers to find their own media - curation is key
With political season in full-force, consumers will be seeking easier ways to get to the truth and content generators need to report in a way to alleviate their concerns. Nieman Journalism Lab predicts that news and curation apps will dominate in 2012. This increasingly popular tactic will give readers the control they need to believe the news.

Video content a high priority for The Washington Post
The Washington Post announced plans to increase video content and hire more video journalists in the upcoming year. As a primarily print entity, the Post explains their three main reasons for expanding video business.

Daily Mirror revamps site… now if only it would work
Taking advantage of its competitors recent struggles, the UK’s Daily Mirror has completely redesigned their site, adding visual elements, premium content, interactivity, and a cleaner structure. The only catch? The site wasn’t functional, and had to be taken down for repairs. This could be a problem to watch in the future, News Reach reports.

Salon’s Kerry Lauerman: “There’s no gimmick to draw people to your website”
Salon editor Kerry Lauerman discusses the site’s trajectory during the recession: from simplifying and aggregating to fewer posts and more page views. He elaborates on the process the site endured to get to their level of success today.

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Tablet magazines spark new trend: rereading back issues
New research from GfK’s MRI iPanel suggests not only that tablet users are interested in tablet magazine editions, but also that they are using the devices to read back issues that are no longer on newsstands – welcome news for digital advertisers.

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Smartphone shipping outnumbers PCs in 2011
A Canalys Research study released last week shows that smartphone shipments outnumbered PCs in 2011. The research group expects smartphone sales to slow in 2012, however.

Magazine businesses changing during digital transition
After publishing 65 of its titles to iTunes, magazine publisher Future is beginning to see profits, as well as a change in the structure of their business. CEO Mark Wood explains the challenges and upsides of going digital.

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Aurasma: makes moving newspapers in “Harry Potter” come true
Viewing newspaper pictures that came alive in the magic world of Harry Potter will be reality by using Aurasma on smartphones and tablets. As the world’s first visual browser, Aurasma may make newspaper more interactive and could spring print industry back to life.

How much should magazine’s print and digital editions really differ?
A recent study from GfK MRI’s iPanel suggests that the overwhelming majority of magazine readers don’t want their digital editions any different from their print ones. This new information gives publishers some things to consider when deciding how much new technology to use in digital editions.

Apple iPad still dominating in tablet traffic
With 88% of the click-throughs coming from iPads, it is safe to say they are ruling the market. With devices like Amazon's Kindle Fire still trailing in results, Online Media Daily gives reasons behind the low traffic reports.

Interactive marketing push should urge newspapers to act quicker
With the growing trend that interactive marketing will play an indispensable role in the newspaper business, newspapers should quickly adjust their culture and practices to face the new challenges. Sandy MacLeod outlines these necessary shifts to interactive from mass marketing.

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Women’s Health promotes UK launch with digital sampling
In the days before the first issue of Women’s Health UK hits stands, publisher Hearst-Rodale is launching a digital sampling campaign, offering a free 25-page iPad edition to the first 300,000 downloads.

WashPo releases new Social Reader App
The Washington Post released a new app for its Social Reader for Facebook this week. Available for Apple products, Android devices and the Kindle, the app recommends and lets users share stories.

New NBC documentary series will launch Feb. 8 – only on iPad
In a spin-off of the popular news magazine Rock Center with Brian Williams, NBC will launch Hidden Planet, its first-ever series designed for the iPad. Episodes will launch online a week after debuting on the tablet.

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New Longform app gives readers better experience
To provide readers with the best of long-form journalism and content, Longform pulls stories from over 25 partner publications. Readers and able to customize settings to read the stories how and when they want to - the only issue with the app so far is the price tag.

Mobile commerce used as revenue stream for magazines
A new technology by SpyderLynk allows mobile phone users to shop from Glamour magazine using Snag-To-Buy. This option will allow consumers to scan their desired item and pay all from any mobile phone with a camera, not just a smartphone.

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Klout acquires Blockboard, beefing up search and mobile capabilities
Klout announced this week its acquisition of Blockboard, a local and mobile app through which neighbors can interact. The company has not announced its intentions with the purchase, but acquiring Blockboard significantly improves their business search capabilities, an important factor for adults searching on mobile devices.

Big blow to RIM: Halliburton to phase out BlackBerrys for iPhones
Major corporation Halliburton announced this week that they would begin the process of transitioning from BlackBerry’s RIM platform to Apple iOS and iPhones for its staff. The switch is the latest in a series of blows to RIM in recent days.

Tips for designing a mobile product that works
Mobile shouldn’t just be considered an extension of a fixed-line site; rather, creating a quality app involves treating mobile as its own media channel. INMA offers tips for creating an app that will resonate.

Publishers need to take advantage of the opportunity in iPad apps
Although tablet users represent the vast bulk of the market, most newspaper publishers did not jump on the bandwagon. Of the publishers who did create an iPad app for their paper, they weren't completely successful in the venture. Research from Pew concludes that tapping into consumers passions and creating new experiences for them are the keys to successful iPad development.

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NYT revamps health blog in midst of digital sales focus
As they announces a 20% quarterly increase in digital subscribers, NYT Co. reveals plans to invest in improvements to its health blog, Well. The company hopes not only to increase subscriptions, but also business-to-business views for advertisers.

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An Esquire article gets its own… movie trailer?
In a new example of convergence journalism, an Esquire article series on African animal killings is being promoted using a series of short video promos. It’s a new and unique way to promote print media.

Print media get into the live video business
Newspapers like The Wall Street Journal and New York Times are embracing video programming as a way to increase their digital businesses. Several organizations are trying out live shows, on-demand video, and daily programming on their sites.

Entrepreneur approach: The newspaper’s quest in 2012
In the quest to survive and thrive at digital age, print organizations are finding various ways to retain and grow audiences and advertising. Turning entrepreneurial is the new plan - Editor & Publisher lists of a few of the ideas the newspapers are testing.

Feedback or suggestions about the RJI Links?
Contact Kelly Peery, communications coordinator peeryk@rjionline.org, 573-882-9650

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