The Boston Globe: A paywall success story
Using a responsive web design to make their site easily accessible from any device, The Boston Globe has developed the most popular regional site with a paywall in the United States. MediaShift Idea Lab analyzes the success of their dual-website format and design.
News sites’ biggest advertisers are… news sites
A new Pew Research Center study shows that the most ad space bought on news sites is “in-house” – advertising for the newspaper itself. The study also examines the placement of different categories of advertisements in some of today’s top papers.
The Chicagoan: A new, no-advertising, cultural magazine
The Chicagoan, a unique magazine covering the culture and history of Chicago and the Midwest with zero ads and a cover price of $19.95, will launch next week in a limited release. CEO and editor-in-chief J.C. Gabel discusses his motivation for creating the magazine.
Hearst Magazines to turn tablet editions into e-commerce portals
New Kindle Fire editions of Hearst Magazine issues will begin to link products featured to Amazon in the next few weeks. The company will invest in e-commerce to combat softening ad dollars – but does this blur the line between editorial content and pay-for-play?
Local publishers increase ad profits with their own ‘Groupon’-style deals
Using start-up white-label platforms, local publishers are increasing their ad revenue in double digits by creating their own deal offerings, similar to Groupon. Six popular platforms are allowing companies to take advantage of local connections with their audiences.
Buffalo News deals with lowest profits by charging readers online
Buffalo News recently reports its lowest operating profits in at least 25 years. Publisher Standford Lipsey analyses the current situation and its reason. He says they are considering charging for online content to offset circulation declines.
Link digital editions with Amazon: magazine makes a move in commerce
Hearst Magazine plans to start making its Kindle editions shoppable by linking products to Amazon. It will enable e-readers to buy items just by clicking on the ads in a digital magazine. And publishers will gain more revenue directly from the sale of products.
IAB releases conduct guidelines for digital ad measurement
The Interactive Advertising Bureau (IAB) recently releases the final version of its "Guidelines for the Conduct of Ad Verification". The guidelines provide a detailed set of common methods and practices for verification of online advertising. The CEO of the MRC George Ivie says it will play a vital role in deepening confidence in the industry and driving the advancement of digital advertising.
TV station in Norfolk, Va., raises the bar to keep up in the digital world
In a market that spreads across 10 cities and has a heavy military presence, two newspapers rule the digital roost, but the area's TV stations, which expect to see a 65% rise in online revenue by 2015, are trying out new ways to bring more visitors to their websites. Among them is LIN Television-owned WVBT, which has launched an online-only show about the local entertainment scene.
Apple lowers costs for iAd campaigns, increases revenue share for apps
‘Playing’ the news
In today’s news environment that values interactivity above many things, news games provide a new way for journalists to reach their audience. Zan Azlee looks at the opportunities these games provide for both journalists and news consumers.
Are news websites targeting their ads enough?
Digital advertising is projected to grow by 40% in the next four years, and websites that prove they can target based on their audiences should have the most success. How do news sites stack up when it comes to audience targeting? A new Pew Research Center study reports.
Does quality or quantity lead to news site page views?
Reuters’ Felix Salmon believes the web is moving from a search to social tool, and that this has an impact on the way sites amass page views. He analyzes whether news sites are finally seeing a move away from quantity and toward quality in successful reporting.
Twitter is killing the value of a ‘scoop’ – and that might be a good thing
By enabling ‘random acts of journalism’ from citizens who often break stories before any major news outlets, the half-life of a breaking-news report is declining. Matthew Ingram explains how this could provide an opportunity for quality journalism.
Seven ways NYT is engaging with readers through social media
Liz Heron, social media editor for the New York Times, says the company is beginning to make social media breakthroughs that make their connection with readers ‘deep and meaningful.’ Here are seven ways they’re doing just that.
Crisis over allowing comments
A local news site, the New Haven Independent, has banned readers from commenting publicly on their stories. Dan Kennedy reports on how this practice blurs the line of public participation and the principles of journalism.
Are hyperlocal news ventures doomed?
Bob Garfield predicts that these small news organizations can not beat the odds in the industry. Others beg to differ. With reasons behind the logic, Alex Salkever, reports why hyperlocal should put up the fight.
Keeping Localmind on the mind
Localmind, a mobile app, is currently being tweaked in order to broaden its features and make consumers remember to use it more. With technologies from other mobile apps - including Facebook, Foursquare, Quora, and others - this app is a Q&A service that allows users to interact with other users in venues they're interested in visiting.
Need to catch up in the social media realm?
Even though all are aware of the process, news organizations are all on different levels in the area of social networking. eMedia Vitals provides lessons that can get all organizations to where they need to be.
Is Pinterest worthy of hard news?
The newest player to the social media buzz is trying to find its place for journalists. It still is not completely obvious how this network can optimize readership for news organizations, but MediaBistro lists five ways that it can be used now.
Want to engage and expand your audience? Use Tumblr.
Allowing you to post a message longer than a tweet, but shorter than a blog, Tumblr is a platform that is taking off quickly. Why is this social media tool so popular and how can news organizations optimize its capability?
Live blogging is another avenue to build traffic for journalism websites
Covering a story or event is timely, covering it live is a key to bringing more success from that story. There are obstacles to doing this effectively. eMedia Vitals outlines tips for news organizations to live blogging that will engage audiences.
New Facebook features gives more for the business side
Allowing organizations to see what consumers are 'talking about this' or TAT, Facebook is adding a level of measuring a person's engagement with their content. What does this mean for the revenue-generating side of business? eMedia Vitals lists ways that content creators can use this to their benefit.
Social media brings higher purchase intent
The social media realm is showing more aspects of their power. A study suggests social media, when combined with online ads, are capable of raising revenue per order for advertisers.
New media apps available on Facebook
Having experienced the significant traffic brought by news media apps, Facebook decides to step forward. The website just launched 12 new media apps.
Usage of social media by corporations
A recent study shows more Inc. 500 companies are using social media than Fortune 500 companies. Blogs have been pushed out of favor in the US business world, replaced by new tools including Facebook, LinkedIn and Twitter.
12 news outlets going to Facebook
Another 12 news outlets join the family of Facebook. Another win-win situation: more traffic to Facebook as well as more attention to those news organizations.
msnNOW to attract the young
In an effort to engage young readers, Microsoft is introducing a news service on its MSN site. msnNOW will offer an exciting experience for news consumers with short news synopses combined with video, and social-media posts.
LinkedIn will advertise on its mobile apps
Add LinkedIn to the list of social media platforms that will begin monetizing their mobile apps with advertising. CEO Jeff Weiner announced this week that the company is ready to implement ads on their app in an effort to maximize their fairly-untapped advertising segment.
App vs. browser: The answer may depend on your audience
Nearly 114 million consumers are expected to access the internet on their phones this year, leading marketers to ask: is a mobile app or the mobile web a better option? A new study by Jumptap explains the answer may depend on the audience you’re targeting.
iPhone or iPad? It’s all about the time of day
In examining the usage data for his news app Zite, Mike Klaas discovered a significant trend—users accessed the apps from their iPhones during the day and iPads at night almost universally. Klaas thinks he knows why, and explains.
Apple hits No.1 smartphone vendor in the world
Gartner Inc. announced that Apple Inc. passes Samsung Electronics Co. to become the world's largest smartphone vender in the fourth quarter on surging sales of its iPhone. Nokia Oyj's stands the third in line due to its sharply shrinking global market share. Gartner also forecast the growth in smartphones this year will be lower than that of last year.
Are mobile apps invading our privacy?
In a recent scare with a mobile app, Path, consumers are realizing their personal information may not be so private. Some app companies plan to continue this practice until they are told not to. What does this mean for consumers?
Tablets win over magazine readers
Great news for tablets as a majority of tablet owners prefer tablet-version magazines versus the print version. Also, another reminder for magazines that tablet apps are necessary.
Blatstein group will try to acquire PMN or start a new publication
The Philadelphia Media Network, which includes The Inquirer and Philly.com, is for sale – and an investment group led by developer Bart Blatstein believes they are being held out of the running. Blatstein announced that they would continue their efforts, and if unsuccessful, consider starting a new digital and print publication.
Blurring editorial and commercial: a good thing?
Making money off of quality content is possible if companies strategize their marketing campaigns, according to Jonty Kelt, CEO of Group Commerce. In a video interview, he explains how companies can profit from using commercial content.
AAPL: Why will tablets take over?
Apple's CEO Tim Cook talked about tablets and technical innovations at Goldman Sachs this Tuesday. He pointed out the tablet market will absolutely surpass the unit sales of the PC market because of the incredible rate and pace of innovation.
Local TV stations to be streamed online in New York
A new Internet television service will allow tv viewers to watch their favorite shows online. What does this mean for cable and satellite distributors? In an effort to keep the TV companies from falling behind, the creator of Aereo claims his service will only help these business turn a profit as well.
How can they repair Patch?
The supposed savior of the hyperlocal news site decline may also be on the decline. With only a few sites actually generating revenue, AOL's Patch needs to discover new avenues to make money.
Ken Doctor looks to Europe for news-industry innovation
In a three-part series, Doctor has concluded on methods to take from Europe to work on business models. In the final part of his series, the focus is on community newspapers and their mission to focus on news creation and community service.
Commercials won’t save magazines, but non-commercial ideas can
Commercial interests may not be able to save print magazines from the punishing environment they are facing. Instead, non-commercial ideas become significant and profitable. This is proven by the success of The Economist.
News directors see weakness in investigative reporting
A new survey conducted by TVNewsCheck reports that while news directors see positive signs of improvements in the newsroom, an overwhelming majority sees their investigative reporting as “average” or “poor.”
NAB takes issue with Pew political news study
A Pew Research Center study released yesterday suggests that cable is the top source for political news… but the NAB is disputing the center’s claim, saying it distorted the results.
The Week is changing the concept of iPad magazine design
U.K. news weekly The Week offers an iPad edition that is strikingly different from most magazines on the tablet. By using sampling techniques, offering a feed reader layout and having a quick download time, the publication is rethinking traditional magazine trends.
Fair use: One of the key tools for journalists in digital Age
A study conducted by the American University found that the journalistic mission is in peril due to lack of clarity around copyright and fair use. Journalists should establish a set of related principles, conduct self-censorship and learn how to deal with copyright problems. Good practice for fair use is vital for the mission of journalism.
All-digital age? Only a few agree
A survey indicates that only 12% of newspaper and magazine publishers believe they will go all-digital in next five years. However, still an increase compared to the 5% foreseeing a digital-only future back in 2010. And most publishers have a mobile strategy, hinting that the sentiment is beginning to shift.
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