RJI links 2.3.12

By Brian Steffens on February 3, 2012 0 Comments Ideas
Revenue links

YouTube videos more profitable and interactive in channels
YouTube CEO Salar Kamangar is encouraging a new focus on developing channels on the video site. In a new interview, he explains just how channels provide a more interactive experience for viewers and a more profitable one for video publishers and advertisers.

5 keys to a great user experience for new products
Thousands of start-ups launch every year, but what are some factors that can set your product or app apart? ReadWriteWeb takes a look at five qualities that tend to make up a great user experience.

Digital sales are up and digital initiatives are increasing for Gannett

Gannett announced their fourth quarter sales Monday, reporting a drop in publishing but rise in digital sales. The company also released plans to launch a new round of digital subscriber initiatives next month across six newspapers.

With about 79 million millenials in the US, their purchasing power is estimated at $170 billion a year
Because of their comfort level with technology, millenials (born 1981-2000) are proven to be the most receptive to digital advertising among other generations. A white paper generated by comScore research suggests marketing strategies for communicators to this demographic.

Digital potential for 'weeklies' -- how alternative papers can solve tech issues
While alternative weeklies have loyal print niche audiences, many have struggled to translate their readership into online success. Alt publisher Tim Keck discusses the problems and potential of the online world for weeklies.

Speaking the language of your sales staff and customers

Web radio venture yields some early surprises

Publishers should embrase small ball

MinnPost ends 2011 in the black

AOL's Armstrong: Some Patches DID turn profitable in 2011

Social Media Engagement links

Guardian builds on open newsroom experiment
The UK newspaper added a new element to their open newsroom project Monday, launching Newsdesk Live. Now news consumers can not only sneak a peek at the paper's daily budget, but also comment and liveblog on upcoming news stories.


News International launches Facebook-only magazine
Fabulous for Facebook launches February 1, and is the first magazine with content exclusive to Facebook. Although Facebook's ad revenue policy has kept away publishers in the past, NI will experiment with using the site for content distribution.

New tech blog offers insight into the next generation of innovation
Successful industry investors have launched a new tech blog, "The Hypernet," discussing innovations in technology. The site offers insights into technology as well as investing in the industry.

How journalists can use Twitter more effectively for breaking news
Gina Chen uses personal experiences to compare citizen and journalist Twitter use during breaking news situations, and explores lessons that journalists can take from "regular folks" when tweeting breaking news.

'MySlate' launch encourages reader customization
In an effort to decrease clutter and deepen the connection between reader and content, Slate announced Monday their launch of 'MySlate,' a customizable version of their site that allows readers to create custom layouts and personalized newsletters.

Integrated Content Editor solves problems for online journalists
The New York Times built a text editing tool for journalists to plug into Wordpress and other blogging platforms to track changes and streamline the editing process.

How ABC News build a top social media presence with a small dedicated team

Mobile links

ProPublica expands their e-book business
Investigative outlet ProPublica will begin expanding their e-book efforts, publishing new compilations of previously released work. Their business plan involves adding additional videos and content to each story, which they hope will convince readers to pay for work that is already free in some form online.

Growth of mobile trends forces publishers to seek new ways to advertise
HTML5, Video, real-time bidding, and m-commerce are among the four top trends fueling this push to increase mobile advertising. Publishers are urged to take action in each of these areas in the near future to stay amid the competition.

Tablet ownership continues to rise while tablet advertising is at a stand-still
Publishers are continuing to replicate their print and mobile display ads for their digital editions - leaving money on the table. In order to maximize the scale of this platform, they need to evolve their technology and standards.

Attention Publishers: Mobile predictions for 2012 to build your revenue
Because most of the mobile focus is on what the consumer wants and needs, emedia vitals compiled a list of 5 ways that easy changes to their mobile technologies can enable them to monetize this platform.

Numbers to emphasize when pitching mobile advertising to clients
Mobile advertising has the potential to grow revenue for all parties involved. Emedia vitals shares a list of data and talking points for your clients to better understand the market.


All 21 Time publications are now on the iPad -- but not in Newsstand
Working with Woodwing as their partner, Time Inc. has accomplished their goal of getting every title in their portfolio on the iPad. However, they still have no deal with Apple, making digital subscriptions impossible.

Should startups focus on mobile or web first?
After the influence of Fred Wilson's "Mobile First, Web Second" blogs last year, Mark Suster debates the merits of "mobile first" and "web first" strategies for companies.


New iPad app brings new functionality to the format for readers
Longform.org introduced a new app to aid the appetite for and the future of longform journalism on digital platforms early this week. This new app will deliver convenience to the reader offline and also cut out the clutter from ads.

Consumers will pay for convenience alone
The value of content seems to be increasingly based on accessibility. Apple, Amazon and Google are now offering some seriously useful cloud storage solutions that will serve content to any device. Perhaps the next big money in content will be in storing it rather than producing it.


ESPN moves mobile from "third-screen" to "first-screen"
Paying attention to the fact that their fastest-growing audience is mobile users, ESPN now refers to their mobile apps and platform as their primary focus. Michael Bayle, VP and GM of ESPN Mobile, explains how a mobile-first strategy can drive both viewership and sales in TV and print.

How mobile technology will shape media industry this year

The Daily after one year: lessons learned

Business Models links

Content on every device, just none for free: ESPN's business model
ESPN was one of the pioneers of cable television and reshaped the business models of cable channels in the 1980s. Now, president John Skipper wants to do the same for their mobile and tablet content. In a Dive Into Media interview, he explains their current business model.

BuzzFeed continues expansion after $15 million funding round
Since their funding increase, BuzzFeed (and Huffington Post) creator Jonah Peretti has added staff to cover politics, culture, and tech. Peter Kafka speaks with the latest hire, Gizmodo's Matt Buchanan, about the increase in original content taking place at BuzzFeed.

AllNovaScotia breaks online business rules - successfully
Online newspaper AllNovaScotia has a tight paywall, no social media presence and a fraction of its competitor's subscribers. It also turns a profit and turns the heads of the area's business leaders. Nieman Lab explains how.

Two sales teams is too many -- why publishers shouldn't separate digital from print

Although many consultants recommend separating digital and print sales for newspaper, TV and radio stations, it might not be the best idea. Mel Taylor Media looks at the top reasons for keeping one sales staff for both mediums.

Refining the Model: Questions answered
After several questions arose from Frédéric Filloux's 'predictions' post on January 15, he provides answers to address advertising revenue: cleaner internet equals better performance, subscription revenue: stricter paywall and low-cost apps.


Information architecture is the key solution to avoid disruption
Fresh media start-ups are responsible for disrupting big-name publications. The only way to keep your website from falling victim to this threat is by having better content. The Media Briefing lays out ways to meet both consumers' and business needs through navigation and site search.



Aggregators becoming reporters: What BuzzFeed and Time Magazine have in common
Although BuzzFeed and similar sites have faced criticism for a lack of original content, David Skok looks at the original aggregator dating back to 1923: Time Magazine. Skok examines how the content news companies produce changes over time using Disruption Theory.

What newspapers have to learn from magazines

Feedback or suggestions about the RJI Links?
Contact Kelly Peery, communications coordinator peeryk@rjionline.org, 573-882-9650

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