RJI links 3.2.12

By Brian Steffens on March 2, 2012 0 Comments Ideas

The 100,000 subs The Daily: A ceiling or A start?
News Corp.'s iPad-only newspaper The Daily has announced amassed 100,000 paid subscribers on its one-year anniversary. Publisher Greg Clayman said it shows that people are willing to pay for content. He also said that The Daily is trying to help brands standardize campaigns across different iPad magazines and newspapers, and push them into custom publishing.

On-demand publishing the new trend in e-books
eBooks are a digital trend that has been growing at an annual rate of 300% for several years, and show no signs of slowing. A new innovation in eBooks, Print on Demand, is providing journalists with a more cost-efficient way to create profit in the newsroom.

Metros slowly adopting digital pay plans
Although metros have been slow to join the trend of paying for online content, the numbers are rising, and papers implementing plans are reporting success. A Journal Sentinel editor discusses keys to success.

Buffett bashes Post’s strategy
Warren Buffett, the Washington Post’s biggest outside shareholder and close consultant with chairman Don Graham, seemed to bash the companies’ free online content policy in a recent appearance on CNBC. What does this mean for the company?

Paywalls – and a new word for them – important for local news
During the opening session of the Key Executives Mega Conference, newspaper executives discussed the need for a balance between free and paid content online for local newspapers, as well as the need to change the negative term “paywall.”

“Moneyball” in publishing: An analytics startup that changes the standard mantra
Publishing industry has started moving analytics from a backward-looking solution to something more crafted for the immediacy of publishing in Web-speed. The CEO of JumpTime, Michele DiLorenzo, introduced its analytics startup and explained how it helps publishers find and double down on winners.

What holds us back from true advertising innovation?
The economy is no longer the only reason for our limited success in advertising innovation, however, media providers, agency and marketers are the real obstacles. This article illustrates why and how the 'three-headed beast' keeps us from building, marketing and selling innovative advertising.

iCharts: $3.1 Million For consumer push
The cloud-based charting service iCharts has now picked up $3.1 million in funding to make its platform more used by the public. This new funding shows that iCharts is trying to explore a mass-market appetite for more charts and bring more tools to common consumer.

Seattle Times prepares apps – paywall in sight?
The Seattle Times announced that it will release tablet and smartphone apps this April, marking a further push into digital properties for the paper. While their services have been free, they hinted at the possibility of a future paywall.

Fortune charges readers for Facebook cover story
Similar to a cover story on Apple the magazine ran last year, Fortune is keeping their latest piece on the inner workings of Facebook off the web. Readers interested in the article must be subscribers or purchase an Amazon ebook.

WSJ holds back stories available through Google
For those people who have been used to reading the Wall Street Journal articles through Google’s “First Click Free” program in order to get rid of the newspaper’s paywall, the WSJ is pulling back stories from the program. So you have to pay for the full-text now. The trend may be followed by other newspapers with paywalls.

Social media engagement

Engagement and interactivity: IAB unveils new ad unit portfolio
The Interactive Advertising Bureau (IAB) has released a new Standard Ad Unit Portfolio, which includes six "rising star" formats designed to "meet marketers' communications needs across the purchase funnel." Based on a series of research, the new units offer more space, greater functionality, higher engagement and interactivity.

Adobe Systems moves to the ad-serving business
Adobe Systems release a new platform Primetime Monday, which will provide TV-quality video experience on mobile and connected TVs. By integrating with the data management platform DemDex, the technology will also be able to support audience targeting, segmentation, capture and store behavioral data on behalf of websites and advertisers.

Social Media tops investment list for news media’s future
More than half the respondents to the third annual World Newsmedia Innovation Study ranked social media as their top investment over the next five years. The report also looked at monetization of different publishing platforms.

How to get ready for future content
Web is moving to a state that is more fluid, less fixed, and more easily accessed on a multitude of devices. This article offers several tips to help designers and developers get ready for our content in the future.

5 well-redesigned sites that distinguish themselves
Good web design will distinguish your website and attract a larger audience. Here are five recently redesigned websites that demonstrate some of the trends and styles of media companies in the future.

Flite Platform 3 makes display advertising real-time and interactive
Flite has released a new version of its cloud-based display advertising platform on Wednesday. Publishers can use the Flite Platform 3 to make real-time updates to campaigns, integrate web applications directly into online ad units, and build their own ad products that feature unique functionality for advertisers.

8 keys to successfully integrating blogs into your website
While they can be difficult to implement successfully, blogs can add richness and attract viewers to news sites. Megan Liberman, The New York Times’ editor for blog development, discusses 8 keys to starting and maintaining blogs.

Does Twitter really break news?
The status of Twitter as a source of breaking news has been hotly debated in recent weeks. GigaOm’s Mathew Ingram says it shouldn’t be, and explains a common misunderstanding about how news works.

The Washington Post launches daily video news segments
The Washington Post will begin a daily video news headlines segment called “59 Seconds,” which will post to their homepage weekdays at noon. The Post hopes these segments will provide a unique way for readers to get a snapshot of their coverage.

4 trends digital advertisers can’t ignore
While most digital advertisers know strategies like social media and SEO are important, expanding past these is crucial to stay on the cutting edge. Search Engine Journal has the four hottest trends that can’t be ignored.

12 tools to simplify your social media marketing
For small business owners, making social media marketing work can be time-consuming and difficult. Here are twelve web-based services businesses can use to simplify the process.


Mobile is prime in post-PC era
Chia Chen, the head of mobile practice for Digitas in North America, talked about the practice of mobile and its market in 2012. He said in this post-PC era of digital, mobile is the primary way for people to connect to digital. Clients are thinking about using mobile to solve their marketing challenges and they are willing to increase investments on mobile.

How eBooks have changed the publishing business
eBooks have not only changed the way consumers read, but the publishing business as a whole – something many in the industry weren’t prepared for. Frederic Filloux discusses the impact of eBooks on book publishers.

Nokia keeping Symbian even as they unveil new Windows Phone
Nokia introduced its new Windows Phone lineup at the Mobile World Congress this week, but also promoted phones using its aging Symbian system. Windows Phone looks to be the future of the company after the landmark deal the two companies signed one year ago.

Shifting from native apps to web apps – a success story
Steve Pinches from the FT recently discussed the challenges they faced after deciding to move away from native apps to HTML5 apps, as well as the reasoning behind that choice.

Valpak’s further innovations of apps
Valpak responds to the increasing popularity of smartphone and tablet apps by launching a redesigned app for iPhone and Android and a new app for iPad. The apps will save time and provide personalized information for consumers.

Magazine special-made for tablets
Since tablets are more and more popular, it is not surprising that a magazine’s content is specialized for them. Here is TabTimes – a magazine that has everything about tablets - from news, features, reviews, analyses as well as how tablets are affecting people’s life.

Business models

Build e-commerce from A-B-C
Multi-platform business model focuses on digital delivery and increasingly on e-commerce. This article offers several tips to build e-commerce: Assess your current state. Build your strategy. Create your goals.

The Financial Times now has more digital subscribers than print
The Financial Times posted its slowest quarterly digital growth rate since the iPad’s launch, but now has more subscribers to its digital edition than print. The publication remains focused on subscription growth in what they see as a “weak and volatile” ad market.

Print media is dead: how it can survive
Independent Content’s Jordan Kurzweil wants newspapers to realize one thing: traditional print is dead. He details ways Old Print can survive, however, by adaption to the new media world.

Scripps to amp up investigative journalism in DC
The E.W. Scripps Co. announced its plans to expand its television investigative reporting operations in Washington. The bureau is working to become a fully national news organization.

Companies can’t choose in culture vs. strategy
Recently, a popular theory is that company culture trumps overall strategy in determining success. Bob Frisch explains the flaws in thinking companies can choose between the two.

Economics will become key in the newsroom
Newspapers have often relied on market research and focus groups to determine what their audience wants, leading to improvements but not much innovation. Could the answer be economists?

Hearst’s CEO discusses electronic revenue on eve of anniversary
Hearst Corp. CEO Frank Bennack Jr. sent a rare email to the company’s 20,000 employees on the eve of its 125th anniversary, detailing the digital projections for the company.

New chairman wants Sun-Times to have a tabloid feel
Michael Ferro, the newly instated chairman of the Chicago Sun-Times, announced his vision for the paper after purchasing it last month. His goals include making the paper a splashier tabloid, upgrading tablet applications… and possibly acquiring more newspapers.

DMNmedia: a new sales model for The Dallas Morning News
Since restructuring their business model in 2009 to increase their portfolio of products for advertisers, The Dallas Morning News has also restructured their sales staff to create DMNmedia. The marketing solutions provider has experts for 11 different business segments to best meet advertisers’ needs.

#Paywalls12: Membership is everything
Building brand loyalty and maintaining long-term engagement is of great importance in media businesses. Based on the practice of #paywalls12 and B2B brands, this article suggested that membership is the key to a sustainable media business model.

Will nonprofit media merger hurt Bay Area news?
A proposed merger between the Bay Area’s two biggest nonprofit newsrooms, the Bay Citizen and the Center for Investigative Reporting, will be voted on in the upcoming weeks. Some journalists are not convinced the merger will help local news.

The newsonomics of print-to-digital crossover
Publishers are used to the majority of their business coming from print, and a small part from digital. This situation is quickly reversing. How can publishers make the crossover to a new business model sustainably?

Fisher Communications continues ‘Reinvent Local Media’ strategy
Fisher Communications, which operates 13 full-power TV stations from Seattle to California, plans to continue to use ‘hyper-serving’ to ‘reinvent local media.’ The company posted profits in the fourth quarter as they turned to an ‘advocacy journalism approach’ in broadcast.

Ten strategies for creating digital magazines
The majority of digital publishers don’t have an unlimited budget and staff – so Woop.ie’s Martha Rotter reviews the top ten tools website owners and publishers can use to create beautiful digital magazines.

The Economist extends reach with Penguin Shorts partnership
The Economist has partnered with Penguin Shorts to re-publish a series of reports in a digital format. The partnership is an attempt to discover the best approach to delivering ebooks.


Research: Tablets ads works better than phone ads
A news research finds that tablets ads are better at increasing engagement than phone ads. Full-page ads combined with video will bring more engagement.

Feedback or suggestions about the RJI Links?
Contact Kelly Peery, communications coordinator peeryk@rjionline.org, 573-882-9650

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