CASR | Ken Fleming | Service | Clients | Research Center | Contact/Consultation
| Mission | |
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CASR’s mission and assistance in news organizations’ research projects |
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| Survey methods | |
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Survey tools
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Cell phone number sampling
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| Survey tools: telephone sampling, online survey, and focus group | Cell phone sampling: In a recent study of mobile devices and journalism, CASR got 41% of 500 samples nationwide through cell phone number sampling by exchange numbers across different cell phone carriers. |
| Sampling challenges: How does CASR reach the hard-to-reach? | |
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Cell phone only: Age group of 18-24
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Cell phone sampling: young people
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| How to reach the on-the-go population?“At least 50% or higher of the age group from 18 to 34 is going to be cell-phone only users,” Fleming. | “We want to emphasize the importance of this study, the importance of their participation,” Fleming. |
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Survey sampling: African Americans
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Survey Sampling: labor workforce
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| CASR has built reputation in ethnicity sampling, for instance African Americans, with zip code information | Worked with government agencies on labor workforce improvements |
