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Center for Advanced Social Research (CASR)

APME Credibility Project "Contextual advertising is valuable if it is relevant and appropriately placed."		Online Credibility Gap A quantitative research study designed to survey editors and citizens about credibility of news on the Web.
KOMU Ombudsman Study This survey established a baseline on the issues of viewer recognition of Your View and on the viewers’ sense of credibility of the news.		Journalists felt 24/7 newsroom improved journalism. The latest findings about the impact of Multimedia on Journalism: ASNE Webinar, April 29, 2009

The Community Newspaper Study is a research effort by the National Newspaper Association (NNA) and the Reynolds Journalism Institute to examine public attitudes, perceptions and reading behavior about editorial and advertising content of local newspapers in small communities in the United States. Research Paper: Understanding Readers of Local Newspapers and Editorial Journalism in Small Communities
Annual readership study shows good news for small papers Oct. 6, 2009 Newspapers DEAD? Print still big medium for advertisers Nov. 2, 2009	86% of Adults 18-plus Read America's Community Newspapers Weekly Readership/Advertising Survey Highlights Community Newspapers Build Connection Between Readers, Advertisers	A Report of the 2007 Readership Research

The Center for Advanced Social Research (CASR) is a survey research unit associated with the Missouri School of Journalism at the University of Missouri and with the Reynolds Journalism Institute (RJI). It provides social science research services to government agencies, academic institutions, national foundations, media organizations and community organizations on a fee basis. During the past 10 years, CASR has established itself as a quality research organization and continues to focus on quality of research design and data collection to satisfy various research needs of its clients. CASR provides the following services:

• Computer-assisted telephone interviewing
• Content analysis
• Web survey
• Mail survey
• Face-to-face interviewing
• Focus group discussions and interpretations
• Various sampling designs
• Survey instrument development and testing
• Data processing
• Database development and maintenance
• Statistical analyses
• Report writing 

Kenneth Fleming is director of CASR. He has abundant hands-on experience in research design, sampling, data collection and statistical analyses. He also has done extensive program evaluation studies in public health, health communication, associational membership and media effects. In his dual responsibility as director of research for RJI, he has recently played an important role in the studies of Online Journalism Credibility in cooperation with the Associated Press Managing Editors, The Opinion Pool with the National Conference of National Editors, and The Community Newspaper Survey with the National Newspaper Association.

During the past 10 years, CASR has successfully conducted research projects for the following groups:

• Missouri Department of Agriculture
• Missouri Department of Economic Development
• Missouri Department of Health
• Missouri Division of Highway Safety
• Missouri Department of Natural Resources
• Missouri Division of Aging
• Missouri Division of Social Services
• Missouri Kidney Program
• The Ford Foundation
• Kansas Health Foundation
• Missouri Foundation for Health
• Center for Disease Control and Prevention
• The Pew Charitable Trust
• Project for Excellence in Journalism
• The Berkeley Media Studies Group
• Michigan State University
• University of Missouri-St. Louis