Donald W. Reynolds Journalism Institute

Bio :

• Professor Clyde Bentley worked for 25 years in the newspaper industry before earning his doctorate in journalism at  the University of Oregon in 2000. His dissertation, "Make My Day: Ritual, Dependency and the Habit of Newspaper Reading," grew out of his prior experiences as a reporter, editor, general manager and marketing director at newspapers in California, Oregon, Idaho and Texas.
• Bentley studied at the Poynter Institute and the American Press Institute before joining the Missouri School of Journalism in 2001.
• Bentley’s research focuses on citizen journalism, Internet-facilitated journalism and the habits, preferences and comfort levels of digital media consumers.

Partial List of Work:

- Co-Author with Hans Meyer and Jeremy Littau, “Citizen Journalism and the TMC: User Content as a Driver for a Free Newspaper,” presented at 2007 meeting of Association for Education in Journalism and Mass Communication.

- Co-Author with Jeremy Littau, Esther Thorson, “Citizen Journalism and Community Building: Predictive Measures for Social Capital Generation,” presented at 2007 meeting of Association for Education in Journalism and Mass Communication.

- Co-Author with Brian Hamman, Hans Ibold, Jeremy Littau, Hans Meyer, “Sense of Community as a Driver for Citizen Journalism,” presented at 2006 meeting of Association for Education in Journalism and Mass Communications.

- “Internet advertising in online newspapers.” In D. W. Schumann & E. Thorson (Eds.), Internet advertising: Theory and practice. Mahwah, NJ: Lawrence Erlbaum Associates. (2006)

- The citizen journalism movement: Mymissourian as a case study.” In M. Tremayne (Ed.), Blogging, citizenship and the future of media (in press). New York: Routledge, Inc. (2006) With Hamman, B., Littau, J., Meyer, H., Watson, B., & Welsh, B.

- “Forget the backpack, 'pocket journalism' is coming.” Online Journalism Review, Dec. 20, 2006 (http://www.ojr.org/ojr/stories/061216_Bentley/)

- “No Newspaper is No Fun: Failed delivery, Berelson revisited and what missing the newspaper means.” Newspaper Research Journal 22:4, Feb. 2002.

- Building Media Brands." Selected for annual "Brand Champions of the Future" edition of The Advertiser magazine, journal of the Association of National Advertisers. October 1998

- "The ABCs of Branding for Newspapers." National training video filmed by Newstar Communications, Oct. 9, 1998.

- "Call Me Coach: Account Planning for Newspapers." National training video filmed by Newstar Communications, Oct. 9, 1998

- "Newsroom Awards: Cost is not the point ­– the style is in the delivery," with John Russial in Presstime, the magazine of the Newspaper Association of America, April 1996.

Contact:

bentleycl@missouri.edu