Journalism's guiding principle when it comes to content production and delivery appears to be give the audience more and give it to them faster. This has become even more evident to me as I prepare to conduct an experiment investigating how the content and packaging of online news stories and advertising effects the way readers pay attention to, learn from and respond to online news content. If results of my experiment turn out the way I predict, not only will the research demonstrate the value of applying brain science to online news production but it will show how the manner in which most online news websites are structured goes completely against my notion of "brain-friendly" news content.