Ideas

RJI Fellow David Cohn has launched his newest adventure. Check it out here along with other news and commentary of interest to journalism innovators and entrepreneurs.

News and commentary of interest to journalism innovators and entrepreneurs

It’s exciting to see many local news organizations transforming into “digital first” operations. After many years of slow progress, traditional media entities are finally taking the necessary steps to join the modern world of socially driven, 24/7 digital news. But while these are certainly steps in the right direction, it’s unclear that they are helping drive revenue, build working business models, or spur true product innovation.

News and commentary of interest to journalism innovators and entrepreneurs

Imagine a local restaurant owner who realizes he has a lot of open tables on a given evening. He pulls up his computer and places an ad on the plasma screens at the theater venue down the street offering a special to the theater patrons hoping to drive traffic into his restaurant.

Heard and learned at the Southern Newspaper Publishers’ Association Summit 2012

Publishers' optimism appears to be a result of a growing understanding, if not comfort level, of building and growing a print + digital strategy along with a move toward monetizing content (pay models).

Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.

Besides improving the accuracy of stories and developing new sources, “Fact Check” also strengthens the media company’s relationship with readers.

News and commentary of interest to journalism innovators and entrepreneurs

Updates from ONA12

There was discussion about how to use social media and the latest gadgets, but the exciting conversations at Block by Block were around innovation.

From Local Media Association to Block by Block to the Online News Association ... this year it's about the money.

ONA12: 1,400 defy the glum economy and pack the conference

News and commentary of interest to journalism innovators and entrepreneurs