Traffic on news sites isn’t just about page views and unique visits; it’s about people. To build an audience, you have to engage with your site’s users and develop strategies to help you maintain your current audience and attract new audiences, by giving them reasons to keep coming back.
Over the past year, I’ve taken small steps to drive traffic to Poynter.org and have found that they’ve made a big difference. I’ve listed the steps below, with additional ones from NPR’s Matt Thompson, The Huffington Post’s Mandy Jenkins, Facebook’s Vadim Lavrusik and the Associated Press’ Oskar Garcia.
Let sources know about your story, ask them to share it
After you write a story, send it to the people you interviewed and ask them to post it on Twitter, Facebook and wherever else they’d like to share it.
If you’ve interviewed people with a meaningful Twitter presence who regularly engage with their followers, then the story’s much more likely to get in front of an audience who will care about it.