Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.
An ethics code is nothing new for the advertising and marketing industries, but never before has social media and online privacy been at the forefront as it is here, with the latest “Principles and Practices of Advertising.”
“The explosion of new technologies is changing the marketing and advertising landscape both domestically and globally. New media, new ideas, new challenges, new cultural opportunities are swirling around the industry and impacting the way it does business,” cites the code’s preamble.
And from there it’s a full focus on social media, specifically behavioral targeting and disclosure of compensation for social media endorsements.
When it comes to online behavioral advertising, the IAE touts the industry’s own horn, citing self-regulatory solutions as the best option for compliance.
Mention later in the article is Wally Snyder and the Institute for Advertising Ethics:
The set of eight principles was released last week by the Institute for Advertising Ethics (IAE), an independent body administered by the American Advertising Federation and the Donald W. Reynolds Journalism Institute at the University of Missouri.
The code was developed by an advisory panel of current and former agency and marketer executives and academics led by Wally Snyder, the IAE’s executive director and president emeritus of the AAF.
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