Are iPad apps killing newspapers? Survey says…

Source Adweek on December 9, 2010 0 Comments

Apple tablet–using respondents canceling paper subscriptions at alarming rate

iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
"Are iPad Apps Killing Newspapers? Survey Says…" Adweek, Dec. 9, 2010.

Are iPad apps the new newspaper killer? A new survey out today showed that print newspaper subscribers who are heavy iPad users are “very likely” to cancel their print subscriptions.

iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
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The survey by the University of Missouri’s Donald W. Reynolds Journalism Institute is one of the first deep dives into how people are consuming news content on the eight-month-old device and its potential impact on print readership.

iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
The story was also published by the media outlets shown above.

RJI gathered responses from more than 1,600 iPad users online from September to November.

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iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
The story was also published by the media outlets shown above.
iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
The story was also published by the media outlets shown above.
iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
The story was also published by the media outlets shown above.

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