Blizzard Builds KOMU Community with Mobile Video, Facebook

Source Jen Reeves for Mediashift Idea Lab on February 17, 2011 0 Comments Ideas
Reynolds fellows in the news, Jen Reeves
"Blizzard Builds KOMU Community with Mobile Video, Facebook," Mediashift, Feb. 17, 2011.

I've always dreamed of a time when my community could come together with the help of our on-air and online collaboration. All it took was a blizzard to make it happen.

Mid-Missouri was hit with a blizzard-like storm that dumped 17.5 inches of snow into Columbia, Mo., and even more south of the city. The entire viewing audience ofKOMU-TV was home and stuck inside. An ice storm had threatened to cut power across the region, but that didn't happen. Instead, the community was snowed in with power to their computers and high speed Internet connections. They were contained and ready to be engaged.

The KOMU newsroom was ready. The staff is a mix of professional reporters and journalists who are still students at the Missouri School of Journalism. The managers of the newsroom -- who, like me, are also faculty members -- encouraged the students to step up and help out in the coverage of what was looking to become an epic storm.

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