The YAYA Connection, a new strategic communication capstone course, provides companies with research while giving students real-world experience.
The YAYA Connection is a group that allows companies to access research about how to target the business of 18- to 24-year-olds, also known as Youth And Young Adults.
“YAYA Connection was meant to be an informational hub that would ultimately help businesses thoroughly understand the Youth and Young Adult market, while also helping generate profit for the company,” the YAYA Connection Plan Book states.
Strategic Communication Department Chairwoman Margaret Duffy started the project in fall of 2008 through a fellowship from the Reynolds Journalism Institute. The plan was a website that would be a research hub and have primary and secondary research as well as curated articles regarding the YAYA market, Journalism Futures Lab Advertising Editor Brad Best said.
Comments
Add Your Comment