Fellow's study goal to discover keys to designing more effective online news and advertising

Source MarketWatch on November 29, 2011 0 Comments
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Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI
"National Study will Determine Motives that Drive Consumers' Media Preferences and Behaviors," MarketWatch, November 29, 2011.

The Missouri School of Journalism and the Reynolds Journalism Institute (RJI) formally announced today that they will partner with HCD Research to conduct a national study among 18-70 year-olds to determine their media use and reactions to various media images.

RJI, Reynolds Journalism Institute
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The study is under the direction of Reynolds Journalism Institute Fellow, Paul Bolls, an associate professor of strategic communication and co-director of the PRIME (Psychological Research on Information and Media Effects) LAB in the Missouri School of Journalism.

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Topics Advertising/Marketing, Research, RJI Fellows, RJI in the News
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