In creating a new system to fund reporting directly by donations from a geographic or online community, Spot.Us broke some of the traditional rules of journalism — namely that reporting is funded through a combination of advertising dollars and subscriptions.
That was two years ago, and now a network of individual journalists and small news organizations are attempting to use Spot.Us as a model to find new ways to fund their work and strengthen their connections to the community. And what they need are a new set of rules.
As part of his fellowship at the Reynolds Journalism Institute, Spot.Us founder David Cohn is developing a handbook for community-funded reporting that will cover everything from how reporters can pitch stories to establishing partnerships in the community to learning whether crowdfunding is right for your project. I spoke with Cohn and Jonathan Peters, who are working together on the project. In their eyes, it’s as much an assessment of how Spot.Us methods work as it is a handbook.