So…how’s that Twitter thing working out for you? I’m sure American Public Media will be less glib than that when asking journalists how audience engagement works for them.
APM’s Public Insight Network is surveying journalists about their methods of reaching out to readers,but perhaps more importantly, asking them if they think it’s doing them any good.
Mentioned later in the article is 2010-2011 Reynolds Fellow Joy Mayer:
In looking at what mainstream media outlets are successful in social media engagement, ReadWriteWeb based its recent findings on Postrank’s analysis, which studies RSS feed items and tallies comments, bookmarks, Diggs, and mentions on Twitter. Over at the Reynolds Journalism Institute, Joy Mayer is taking the long view on engagement, examining how various news outlets define the term.
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