Hyperlocal site RiverheadLocal looks for lessons in sustainability at RJI's Block by Block summit

Source Poynter on September 30, 2011 0 Comments
block by block, Michele McLellan, RJI, Reynolds Journalism Institute
"Hyperlocal site RiverheadLocal looks for lessons in sustainability at Block by Block summit," Poynter, September 30, 2011.

The theme for the homecoming parade was board games, and Denise Civiletti, the publisher of RiverheadLocal.com, moved into the street to get a shot of the senior class’ Candyland float as it rumbled along Osborn Avenue in Riverhead, N.Y.

She had photographed the khaki-clad ranks of Riverhead High School’s Navy Junior ROTC, leaned into the window of a fire department rescue vehicle to greet the driver, joshed with the Riverhead Town Board as its members walked five abreast toward the high school. She stopped to chat with two little girls in blue-and-white pleated skirts, their hair tied up with matching ribbons, two specks in the stream of cheerleaders and fans heading north to Coach “Mike” McKillop Memorial Field for the Riverhead Blue Waves home opener.

Mentioned later in the article is 2009-2010 Reynolds Fellow and Block by Block founder Michele McLellan:

“It’s really the advanced class” in for-profit, online local journalism, said Michele McLellan, a former newspaper editor turned digital-media adviser who founded Block by Block and invited Civiletti to the supercamp.

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