COLUMBIA, Mo. – Since its launch in April last year, Apple’s iPad tablet has defied skeptics and set a high bar for manufacturers that are now introducing their own tablets. An internationally recognized authority on media tablets and e-readers from the University of Missouri, has found that iPad owners are reporting exceptionally high levels of satisfaction and that user satisfaction appears to be increasing the longer they use the device.
Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri, has been conducting surveys of iPad users since last fall to gain insights into how iPad owners use the devices in their daily lives and how the iPad may influence journalism and news consumption. Fidler says he is surprised by the high levels of user satisfaction.
“It’s unusual for new technology devices,” Fidler said. “In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad.”
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