The Apple iPad was one of the most popular tech gifts given this year. One expert says it’s changing the way news consumers are getting their information, and newspaper publishers should take note.
Roger Fidler with the Reynolds Journalism Institute at the University of Missouri invented the first e-reader prototype in 1991. Now he’s studying how media tablets are changing the face of news.
Fidler says as news apps become more available, consumers have indicated they’ll likely drop their paid subscriptions to the print edition. He says publishers will need to re-focus their advertising to create revenue. Fidler says the rich, multi-media format in which the ads could be displayed should entice consumers to view them, something publishers will have to convince advertisers is a good thing.
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