The School of Journalism is pitching a new project to help cultivate technological knowledge in students, especially younger ones, next week. The project, code-named “Tech Farm League,” aims to bring large tech corporations to Columbia to teach students about their products.
The project organizers have already contacted major companies such as Apple, Adobe, Google, IBM and Sprint. The plan is to hold a talk from a different corporation every month that would last from three to four hours.
Each meeting would be an entry-level introduction into the program or technology developed by the company, said Keith Politte, one of the masterminds of the project. Students could go into the meeting knowing little about the software and leave with a solid grasp of how to use it.
The program would be open to all students, no matter which major they are pursuing or school they attend.
Mentioned later in the article is 2008-2009 Reynolds Fellow Margaret Duffy:
"The students perform most of the research, analysis and presentation but they also will have the benefit of working with faculty experts in research methods," strategic communication associate professor Margaret Duffy said. "Mojo Ad, AdZou and YAYA Connection primarily benefit students by giving them real world experience—working with real clients in challenging and high pressure environments."
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