"5 new challenges for media companies using Google Plus," Lost Remote, November 8, 2011.
The day after Google+ was open for invites was the day I created the KOMU 8 News account. For 19 glorious days I played with its potential as a brand at the same time I tried to understand its uses as an individual.
I immediately recognized the differences. The KOMU brand page (the new location is here) was a chance to share updates from our newsroom and encourage input from people who want to discuss news topics. I started having fun creating geographic circles in hopes of sending extensive “extras” to regions we cover on a regular basis in our newsroom. I took note of people and where they said they work. Major employer circles might help me in times of breaking news.
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