The Web and social media are still relatively young, but even allowing for that most news organizations have been painfully slow to embrace the capacity of these digital forms for receiving as well as transmitting information—in other words, for deepening journalism’s value and connection to users.
Enter the University of Missouri’s Joy Mayer, who has spent a Reynolds Journalism Institute fellowship year doing research and producing real-world guidance for newsrooms on audience engagement.
While others have taken on parts of the puzzle, Mayer has become an unofficial minister of engagement for journalism professionals—speaking, blogging and evangelizing about findings from the fellowship project she dubbed “Ditch the Lecture. Join the Conversation.”
On Monday, the RJI web site published the last and most significant result of Mayer’s work, a guide called“Community engagement: A practical conversation for newsrooms
It followed the July publication of another resource offering both inspiration and instruction for newsrooms, “The Engagement Metric,” which Mayer and Reuben Stern edited to capture ideas from a May brainstorming and strategy gathering at RJI.
Find out more about and download Mayer's community engagement guide here.
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