For the past two years, I've been working on Project Argo -- a collaboration among NPR and 12 member stations in which the stations launched 12 niche websites on a platform we developed (built on WordPress), each putting their own spin on a common editorial model. As the pilot phase of Argo comes to a close, and we turn our attention to spreading and operationalizing what we've learned more broadly throughout the public media system, the question I get more than any other is, "If you were to start back at the beginning, what would you do differently?"
I'd reframe the question slightly. If you work in digital media, you know how much this world is still in flux. The pace of change means that trends, tenets and ideas can spring up, calcify into conventional wisdom, and fade away all in the span of two years or less. So instead, I'll lay out a few things we might change if we were starting the pilot in January 2012, and some of the ideas that we hope to push on in our work with stations over the next year.
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