Many thought that the iPad would save journalism--but, as it turns out, you can't save journalism without breaking a few eggs...wrapped in newspapers. A survey by the Donald W. Reynolds Journalism Institute (RJI) at the University of Missouri found that the iPad could have a deleterious effect on print newspapers, with many iPad users being likely to axe their print subscriptions in favor of consuming news on their tablets.
The survey talked to more than 1600 iPad users, who were mostly well-off men with bachelor's degrees, averaging 48 years old. News, for these folks, is serious business: 84.4 percent of respondents said that following breaking news and current events was one of the main tasks they used the iPad for, with almost half of those surveyed saying they spent an hour or more reading news on a typical day. Other popular pastimes were reading books, magazines, and newspapers; browsing the Web; and e-mail.
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