Only four percent of adults read a newspaper app last month

"Only four percent of adults read a newspaper app last month," Poynter, Dec. 10, 2010.

A new survey from GfK MRI reports that four percent of adults have read a newspaper on a mobile app within the past 30 days. That compares with 3.7 percent who read a mobile magazine app. According to GfK, those percentages translate to less than 10 million adult app readers.

In line with another survey, released Thursday from the Reynolds Journalism Institute, GfK reports newspaper and magazine app users skew male and wealthy, with 69 percent of respondents likely to have household incomes greater than $100,000.

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