"Online surfing promotes reading habit," The Times of India, December 14, 2011.
There has been a shift in the way people have begun to perceive online news, says study co-author Borchuluun Yadamsuren, post-doctoral fellow at the Reynolds Journalism Institute (RJI), University of Missouri.
Yadamsuren says that while some people still perceive news tied to traditional media, others now hold a much broader perception of how the process goes beyond what is reported by journalists, the Information Research journal reports.
The story appeared in the media outlet above.
"Incidental exposure to online news is becoming a major way for many people to receive information about news events," Yadamsuren said, according to a Missouri statement.
"However, many people don't realize how their news reading behaviour is shifting to more serendipitous discovery," added Yadamsuren.
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