MADISON - The University of Wisconsin-Madison School of Journalism and Mass Communication's professional and scholarly mission will be on display at its annual awards dinner, as the school honors a diverse group of alumni for their accomplishments in a range of media.
This year's distinguished service award winners are Rick Fetherston, vice president of public relations for American Family Insurance; Neil Heinen, editorial director for WISC-TV and Madison Magazine; and Charlotte Feldman-Jacobs, program director for gender for the Population Reference Bureau.
"Our award winners this year demonstrate the wide range of possible career paths that can be found in mass communication, both nonprofit and for-profit, from the more traditional areas of journalism and public relations to cutting-edge media research and human-rights activism," says Greg Downey, director of the school. "We're proud to have the kind of broad-based faculty and staff who can educate and train communication leaders like these, and we're delighted to have so many superb alumni to honor."
Fetherston leads a staff of 50 people in external and internal strategic corporate communications and philanthropy for the Fortune 500 insurance company headquartered in Madison. Before joining American Family, Fetherston was a reporter, anchor and news director in Madison.
Mentioned later in the article is Director of Research Esther Thorson:
The school's Harold L. Nelson award for achievement in mass communication research will go to Esther Thorson, associate dean for graduate study at the Missouri School of Journalism and director of research at the University of Missouri's Reynolds Journalism Institute. She is the only female fellow of the American Academy of Advertising. She has written extensively about the news industry, advertising, news effects, newspaper economics and health communication, and she applies her research - along with that of her colleagues - in newsrooms and advertising agencies.
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