A device "revolutionary and magical" by presenting the iPad January 27, 2010, Apple has not hesitated to use big words. A year after its launch on April 3 in the United States and May 28 in France, the famous touch pad has kept its promises?
One point is clear: the iPad is a device that has sold the most on his first year in the history of electronics. In one year, it took 19.5 million units worldwide, including over 500,000 in France. An impressive pace: the iPhone had attracted 6 million shoppers in its first year. The iPad records exactly the same adoption curve that the game console Nintendo Wii (nearly 20 million units a year). Weight difference: the starting price of the iPad amounts to 499 euros, against 250 for the Wii at the time ... Certainly, Apple has created with his tablet a new market, between the "smartphone and PC. Moreover, the shelves begin to cannibalize one of PC in the first quarter, they saw their sales did not increase by 1% for the first time in eighteen months.
Mentioned later in the article is RJI's National iPad Survey:
To attract readers, publishers will have to develop new content, to adapt their pricing policy.At the risk of cannibalizing the paper: a study of the Reynolds Journalism Institute (University of Missouri) the vast majority of the holders of iPad with a subscription to a paper document, say they probably will terminate the next six months, the benefit iPad.
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