"RJI survey reveals potential iPad impact on print subscriptions," Poynter December 10, 2010.
A new survey of 1,600 iPad owners was released Thursday and announced with dismal headlines in the trade press. For example:
Survey: iPad Newspaper Apps Could Slash Print Subscriptions
iPad news Apps set to kill off the newspaper
Are iPad Apps Killing Newspapers? Survey Says…
The report from the Reynolds Journalism Institute provides one of the first in-depth looks at iPad consumers, their news reading habits and their intentions. Among the findings:
- Breaking news and current events were the most popular uses of the tablet among 84 percent respondents.
- More than 75 percent of those surveyed spent 30 minutes per day reading news on their iPads.
- Almost half spent an hour per day reading news on their iPads.
- Of the 931 print newspaper subscribers surveyed, there was a strong correlation with intent to cancel print subscriptions in favor of the tablet.
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