The Commercial Appeal is launching a comprehensive, paid digital content plan designed to deliver premium content to users of smartphones, tablets and other digital devices.
All print subscribers to The Commercial Appeal will get the full suite of digital apps at no additional charge. These subscribers will only have to register for the digital service either by going to the Apple or Android app stores or through the commercialappeal.com website. Instructions on how to register are posted in each place.
Mentioned later in the article is Program Director for Digital Publishing Roger Fidler:
Roger Fidler, program director for Digital Publishing at the Reynolds Journalism Institute at the University of Missouri, says "for a newspaper the size of The Commercial Appeal, this is a very ambitious project. It requires a dedicated effort from the newspaper to make it possible for subscribers to get whatever they want, whenever they want it. Meeting the expectations of readers is an evolving process and it will continue." So readers of The Commercial Appeal products can expect continued improvement in digital delivery.


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