Small newspapers keeping readers’ focus

Source TriCity Herald on January 5, 2011 0 Comments
Community newspaper study, RJI research, National Newspaper association, CASR
"Small newspapers keeping readers’ focus," TriCity Herald, Jan. 5,2011

Newspapers, especially in smaller communities, are doggedly hanging onto the attention of their readers, according to a report released late last month.

Perhaps because the timing of its release — just a couple days before Christmas — this year-end bit of good news about the news business seems to have been largely ignored.

Conducted by the RJI Insight and Survey Center and Missouri's School of Journalism for the National Newspaper Association (NNA), the report is chock full of good news for newspapers with a circulation of 8,000 or less, the group chosen for this year’s survey.

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