Ad ethics debated at forum
Oct. 15, 2009
By Janese Heavin, Columbia Daily Tribune
With dozens of Web sites allowing consumers to talk to each other about products and services, it makes little sense for a company to exaggerate claims in its advertising.
And with studies showing consumers are willing to spend more on something that comes from a company they trust, it pays to advertise ethically, experts agreed yesterday during a panel discussion at the Reynolds Journalism Institute on the University of Missouri campus.
Sponsored by AOL, The Importance of Advertising Ethics included panelists from the Missouri School of Journalism and advertising and marketing companies, as well as AOL’s chief executive officer, Tim Armstrong.
Read more about advertising ethics in the Columbia Daily Tribune