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Donald W. Reynolds Journalism Institute

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In the News

Apple's New Tablet? Been There, Done That

January 8, 2010

By Bryan Monroe, The Huffington Post

Romenesko Screenshot

The Huffington Post's article appeared on Poynter's Romenesko page

Sixteen years ago, in a small office in Boulder, Colo., Roger Fidler was at the top of the newspaper technology world. Behind him was an original Apple Macintosh Duo laptop fitted neatly into its dock, and a Radius Pivot 15" monitor oriented in its signature vertical position.

And sitting on his desk, next to his cup of coffee and stack of manila folders, was a prototype of a thin - about an inch thick - electronic tablet that was poised to revolutionize the print media.

The device, slightly larger than an inter-office envelope, would show text, graphics, sound and video - in color - would fit in your purse or under your arm, would be powered by a rechargeable battery and magically connect to other information sources. Sound familiar?

That was 1994. Long before Amazon's Kindle or HP's Slate or Sony's Digital Reader or Hearst's Skiff. Long before Apple's rumored tablet device likely to be unveiled this month at an invitation-only event in San Francisco.

Fidler was in charge of The Information Design Lab, tasked to create innovative solutions for a now-defunct media company called Knight Ridder. At the time they owned more than 30 newspapers around the country - including the Miami Herald, Philadelphia Inquirer and San Jose Mercury News - and used to run a handful of TV stations and cable outlets. (Full disclosure: In a previous life, I was a top editor in San Jose and assistant VP/News at Knight Ridder before it was sold in 2006.)

This was in the heyday of the newspaper business. Big metro papers were throwing off profit margins of 20 and 30 percent. Bureaus in London, Tokyo and Johannesburg were commonplace. Few expected those good times would end anytime soon, although a handful of us knew that technology around the corner could change our lives forever.

Fidler, who also was part of an early videotext experiment in the '80s called Viewtron, said that the newspaper business was on the verge of a major revolution, what he called a "Media-morphosis."

"All forms of media that we know today will be transformed over the next 10-15 years," he said in a promotional video for the device back then, as models wearing shoulder pads under their mustard-colored outfits and news stories about Bosnia were the reference points of the day.

Read the complete article here.

Article courtesy of The Huffington Post.



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Last updated: Feb 15, 2010