Study: Community papers have loyal - but few - online readers

Source Knight Digital Media Center on January 11, 2011 0 Comments
Community newspaper study, RJI research, National Newspaper association, CASR
"Study: Community Papers Have Loyal - But Few - Online Readers," Knight Digital Media Center, Jan. 11, 2011

Community newspaper readership is often said to be a bastion for print publishers amid newspaper readership declines overall, and a year-end survey of weeklies shows this reader loyalty extends online - to a point.

The study, conducted by the Reynolds Journalism Institute for the National Newspaper Association, found that when the readers of small town weeklies go online for local news they turn overwhelming to community papers’ sites rather than national online news outlets. More than half of community newspaper readers find local news on the local paper’s website, three times more than those who go to sites like Yahoo, MSN or Google, and double the number of visitors to local TV station sites.

Read more

Comments

Add Your Comment

  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Filtered words will be replaced with the filtered version of the word.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

You don't have to log in to leave a comment, but please leave your name.
The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.