A recent Family Circus comic shows Billy looking at his computer screen and telling little brother Jeffy: "Getting an e-mail birthday card from Grandma is nice, but she can't put any money in it."
Newspaper publishers understand Billy's lament. And the U.S. government isn't helping.
One cheerless prediction for the industry is that preprint and run-of-paper advertising (and legal notices) will dry up as advertisers find alternative methods to electronically reach consumers. And if that happens newspapers' already precarious financial foundations will be even further chipped away.
Mentioned later in the article is a study performed by RJI's Center for Advanced Social Research (CASR):
That said, print clearly has it strengths. The Newspaper Association of America and the Reynolds Journalism Institute at the University of Missouri recently reported the results of a survey that showed that customers - at least in rural areas - still prefer getting their news and advertising from printed community newspapers.
The NNA survey said 48 percent of those surveyed never read local news online, and 51 percent preferred getting advertising in the printed newspaper while only 11 percent preferred to see ads on the Internet.
Comments
Add Your Comment