The top 10 key lessons for hyperlocal journalism startups from ONA10

Source The Online Journalism Review on November 4, 2010 0 Comments
community news, microlocal, hyperlocal
"The top 10 key lessons for hyperlocal journalism startups from ONA10," The Online Journalism Review, Nov. 4, 2010

If you are dreaming about your own news site, you are not alone: hyperlocal sites are popping up everywhere. At ONA10 last week in Washington, D.C., veterans of the hyperlocal scene shared they experiences, both successes and failures. Here's the top 10 of the recurring topics during the three-day conference.

Mentioned later in the article is 2009-2010 Reynolds Fellow Michele McLellan:

Michele McLellanKnight Digital Media Center consultant, leadership blogger, said her research at Reynolds Journalism Institute as a fellow last year showed that those who think about revenue at the beginning usually succeed, even if the business model changes. Mike Orren, publisher, reminded that advertisers don't care how big you are if they don't know you. It takes a long time to build a brand in advertising community and it matters, because ad buying decisions are not made rationally. If you have a three-year grant for your startup, you can't focus on content the first two years and hope you figure out the money part in the third and last year.

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