Will tablets save the news business?

Source BizReport on January 5, 2011 0 Comments
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Tablets, it seems, aren't going to go away quickly. This year, according to eMarketer, 70 million tablet computers are expected to be sold in the US with the bulk of sales going to Apple's iPad. The question is what are consumers doing with tablets. Turns out, they are turning back the clock - at least a little bit - by reading news content.

iPad, Roger Fidler, E-Reader, Mid Missouri iPad User Group
"Will tablets save the news business?" BizReport, Jan. 5, 2011.

Gone are the days when every household in America received a daily newspaper and read it cover to cover. But tablets and ereaders have put consumers back in touch with news content - just in a different way.

According to a recent Pew Research report between June 8 and 28, 2010 more people received their news headlines via mobile than through traditional outlets like newspapers or radio. Television, however, led online news consumption. And, in a report from the University of Missouri Donald W. Reynolds Journalism Institute (RJI) 84% of respondents with iPads are using them for news consumption, 81.5% are using iPads for 'leisure reading' and 80% are using the tablets to surf the web.

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Topics Apple iPad, Digital Publishing Alliance, e-Readers/Tablets, Research, RJI Fellows, RJI in the News
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