Mobile media–smartphones, tablets, etc.–is a huge emerging sector of the technological world, and it has a big influence on modern journalism. The thing is, we don’t really know what it’s effect will be. Sure we can speculate, and it’s really no wonder there are so many studies trying to figure out what will happen, but things are changing so fast, it’s hard for anyone to keep up.
One of the biggest questions is will tablets, like the iPad, save print media. They present hope for many print publishers but it isn’t a sure deal if they actually will make that much of a difference. According to the American Journalism Review, the majority of of iPad users are very well-off, and already are part of the top sector of people who still read print publications. They said that in a study of 1,600 iPad users conducted the Donald W. Reynolds Journalism Institute at the University of Missouri, half of the households made $100,000 a year–more than 80 were male. So far, tablets really only reach a certain demographic of people, so it’s really hard to tell if they actually the saviors of print for the general public.
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