News and Editorial Mission and Vision
PURPOSE
We must provide people with the news and information they value and need to understand their world, govern themselves effectively and improve their lives.
CORE VALUES
WE BELIEVE that an informed public is our society's only guarantee of freedom. We are first and foremost a local news organization, serving as the community's watchdog, conscience and forum.
WE BELIEVE that the cornerstone of our enterprise is journalistic integrity. We insist on honesty, accuracy and fairness in all our reporting. We will report progress and achievements as well as problems and injustices, offering our readers context and perspective. We will entertain as well as enlighten.
WE BELIEVE that we are in partnership with readers, who determine our success. We will solicit, hear, respect and act on their ideas. We will maintain standards of excellence and strive to delight customers with innovative content.
WE BELIEVE that our news and editorial staffs are the heart of our journalistic mission. We wiII therefore:
Provide an environment that stimulates and values their creativity and rewards them fairly;
Foster an atmosphere of mutual respect that empowers all employees yet acknowledges management's responsibility to lead;
Help people learn, as individuals and as team members, enhancing their productivity in the face of constant change.
MISSION
Circulation is how we measure our importance to readers and our impact on the communities we serve. Therefore: Our mission is to create goals and strategies to increase readership. We will work with the circulation department to establish goals for adding new subscribers and retaining present ones.
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