It doesn’t happen with breakfast cereals or blue jeans.
Not with colas and no longer with cars.
But nearly every time Apple Inc. founder Steve Jobs steps on stage to unveil a new device — as he did Wednesday with the iPad — millions listen or blog, turning their eyes, ears and expectations his way.
“Steven Jobs is practically a saint as far as the way some people view him,” said Roger Fidler, program director for digital publishing at the University of Missouri’s Reynolds Journalism Institute. “I can’t really think of anything that compares to the almost fanatical following Apple has.”
Indeed, what other company generates such buzz? Or stirs fans to drool over a device sight unseen? Or could even half-seriously expect its gadget to get dubbed “the Jesus tablet” before it is revealed?
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