Sales are robust for e-readers and there is no shortage of tablets yet to launch, including the new Apple iPad. But will strong sales translate into a boost for the media industry?
If media organizations do it right, the potential could be there for e-readers and tablets to become a viable revenue source. However, it may take a dramatic shift in the way publishers view digital content and their online business models.
Here’s a look at what media companies will likely need to do to make that happen.
The Potential of E-readers and Tablets
“Right now, the e-reader and tablet are the most promising new potential source of revenue for newspapers,” said Roger Fidler, program director for Digital Publishing at the Donald W. Reynolds Journalism Institute at the University of Missouri.
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