Monday’s conference at Reynolds Journalism Institute is an immersion course in explosion in mobile news. Here are my takeaways:
1. Content is still king, say mobile news editors. But don’t forget convenience.
Eddie Alvarez, who helped develop The Miami Herald’s popular Dolphins application for iPhone: “The content is the most important piece. What content do you offer that is different from a wire service, a commodity.”
Alvarez also said people pay for the Dolphin app even though the information is available on the Herald’s website because “the experience on the application is much better. People will pay a certain amount of money for that convenience.”
2. Put someone in charge of mobile. Several speakers stressed that point. “Make sure someone on staff is charged with making mobile news work,” said Art Howe, CEO of Verve Wireless. With mobile, “you have to be using tools regularly because they’re changing all the time,” said Will Sullivan of the St. Louis Post-Dispatch.
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