Hearst Corporation's Innovation group will partner with the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism and Adobe Systems to launch a student design competition to develop interactive projects that will ultimately be used by Hearst.
With guidance from Hearst Corporate Innovation and employees across Hearst's diverse communication and technology businesses, University of Missouri students will develop three to five interactive projects using Adobe's new product, Adobe Flash Catalyst, and Adobe Creative Suite 4 (CS4).
The projects could produce real possibilities for both the advertising and news reporting sides of the journalism industry, and Hearst intends to explore the possibility of incorporating the winning projects into new and existing businesses.
Journalism and computer science students at Fudan University in Shanghai, China will also conduct a similar contest. Both Fudan and RJI winners will showcase their projects in Shanghai as part of the 2010 World Expo. In May 2010, the winners will be selected and will be invited to present their ideas to Adobe and Hearst executives at Adobe's world headquarters in San Jose.
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