Integrating tablets into your news organization

By RJI on June 30, 2011 0 Comments Ideas Experiments Research

Predictions, recommendations and research results

Roger Fidler

While competing devices are now making their way into the consumer marketplace, the Apple iPad is projected to remain as the dominant tablet for consuming news for at least the next three years.

Roger Fidler, the industry’s digital publishing pioneer and Program Director for Digital Publishing at the Donald W. Reynolds Journalism Institute, shares his projections and recommendations for tablet news in a new white paper.

Highlights include:

  • We can expect women to count for nearly half of the users by the end of 2012 and that shopping and purchasing within apps will become increasingly popular.
  • Newspapers whose apps facilitate shopping and purchasing are likely to see significant revenue gains.
  • By the end of 2012, revenue from tablet editions and niche products could equal more than half of the total revenue from all other digital media at some newspapers.
  • At least half of the newspapers that do not offer a tablet app today are likely to offer one by the end of 2012.

Fidler’s commentary is informed by five recent surveys of iPad users, including two by the Reynolds Journalism Institute. The RJI research was undertaken as part of RJI’s Digital Publishing Alliance (DPA) initiative.

The white paper is available here. There you will also find links to the underlying research.

About the Digital Publishing Alliance The Digital Publishing Alliance (DPA) is a member-supported program of the RJI that mostly includes newspaper publishers and news organizations in the United States.

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