A team of veteran journalists and news technologists have joined forces to create a technology that they hope will enhance the Web browsing experience while creating a new revenue stream for content producers. Called Circulate, the tool has elements of social networking, intelligent filtering and subscription management. It basically learns from the user’s online behavior and delivers recommendations for content the user might like. People can easily share information with each other and Circulate will deliver notice of new information as it becomes available.
What may appeal to publishers is the tool’s flexibility to adapt to any payment model, ranging from subscription fees to per-item pricing. Circulate will also become a more valuable tool for targeted advertising as it learns about a user’s behavior. Executives behind the venture have extensive credentials in the news business and the board of directors includes three top officials from the Donald W. Reynolds Journalism Institute at the University of Missouri, where Circulate was incubated.
Comments
Add Your Comment